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The Challenge
Dynamic
global forces are shaping a new consumer marketplace that is transforming
the Fashion and Luxury Goods industry and will clearly demarcate
winners and losers over the next few years.
Consumers have never been more in control. Not only have they come
to expect superb quality, selection and service and are perfectly
willing to abandon any retailer that can’t deliver, luxury
goods customers now cherry-pick from a far broader range and mix
of stores.
Global Trading with the resulting price deflation is continuing
to fuel price wars and destabilise the market.
‘From concept to market in eight weeks’ product lifecycles
are now being achieved to counter the quickening pace of innovation,
heightened customer demands, and the ability of low-cost competitors
to replicate new product features.
Multi-channel routes to market must deliver a seamless customer
shopping experience whilst delivering operational synergies through
a single view of inventory and customer.
Emerging economies and markets are providing opportunities for international
expansion with the associated challenges to maintain an efficient
operation.
Most
Fashion and Luxury Goods suppliers and retailers understand the
need to revolutionise their business processes to compete in this
fiercely competitive environment but are struggling with challenges
such as disparate organisation structures and processes or business
resistance to change. In particular, the challenge is how to transform
IT to support the new business model and be responsive to on-going
market change.
How The Birchman Group can help:
Consultancy
services
The
Birchman Group consultants combine in-depth Industry knowledge with
senior level Business and Technology experience. This enables
our Consulting Practice to assist our customers:
- Develop strategy and business case to survive and thrive in the competitive and fast changing Fashion and Luxury Goods marketplace that wins support from the key business stakeholders.
- Extract maximum benefit from the resulting technology investments through programme management, benefits tracking, process improvement, change management and other Value Management services.
Solution
services
Our Solutions Group work with customers on a variety of initiatives
and innovations:
Tactical solutions are available for a wide range of applications
including RFID (Radio Frequency Identification) tools and Business
Analytics that can measure and help improve the performance of the
IT department.
FashionWorks provides a comprehensive solution designed specifically
for the new Apparel and Footwear environment, where every link in
the value chain, from Product Lifecycle management, Forecasting
and Planning to Allocation and Replenishment, must be focused on
meeting and surpassing customer expectations.
Combining supply chain logic with customer relationship management,
FashionWorks helps you do it all - from compressing the design and
production calendar, optimising strategic partnerships, leveraging
customer data to exploiting multiple sales channels.
Today’s challenges point to a stronger-than-ever need for
an integrated solution that supports the new Apparel and Footwear
environment, one that helps you show a profit by:
- Enhancing your supply chain efficiency with comprehensive planning, forecasting, allocation, and replenishment.
- Using e-business versatility to collaborate with suppliers and communicate with customers.
- Using powerful data-mining tools to retrieve information for reports, customer profiles, and provide a single view of your entire operations from end to end.
- Ensuring customer loyalty by delivering excellent service through multiple sales channels and tailored marketing campaigns.
- Providing a multi-currency, process framework that can be easily rolled-out and implemented internationally.
Birchman Fashionworks provides end-to-end customer focus while delivering top-line growth and cost reductions.
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