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The Challenge: The retail marketplace is caught
in a vicious cycle of a commodity business. This puts significant
strain on companies' growth and value creation potential. Consumers
have never been more in control. They have come to expect superb
quality, selection, and service. And they're perfectly willing to
abandon any retailer that can't deliver. In today's market, there's
no margin for error.
The solution: Our Retail group works with our customers
on a variety of initiatives and innovations, providing solutions
and tools for all information levels including in the Retail process:
from the POS management and RFID (Radio Frequency Identification)
tools, till Business Analytics needed to determine the performance
of the whole process.
Birchman Solutions for Retail provides a set of
comprehensive solutions designed specifically for the new retail
environment, where every piece of your retail value chain, from
forecasting and planning to allocation and replenishment, must be
focused on meeting and surpassing customer expectations.
Combining supply chain logic with customer relationship management,
Birchman Solutions for Retail helps you do it all -- from optimizing
strategic partnerships to leveraging customer data to exploiting
multiple sales channels.
All this points to a stronger-than-ever need for an integrated solution
that understands the new retail environment, one that helps you
show a profit by:
- Enhancing your supply chain efficiency with comprehensive planning, forecasting, allocating, and replenishing
- Using e-business versatility to collaborate with suppliers and communicate with customers
- Using powerful data-mining tools to dig out information for reports, customer profiles, and a complete view of your entire operations from end to end
- Ensuring customer loyalty by delivering excellent service through multiple sales channels and tailored marketing campaigns
Birchman Solutions for Retail provides end-to-end customer focus
while delivering top-line growth and cost reductions. It integrates
customer relationship management (CRM) and supply chain management
(SCM) capabilities into a solution that is totally focused on the
customer.
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